The marketing platform for LITs that maximizes your net return
Leadworks uses predictive modeling to generate more signed files and higher-value clients from the same ad spend while maintaining OSB compliance.
15 Years of Experience
Our team has extensive marketing expertise in Canadian insolvency.
500,000+ Debt Leads
We've generated more than 500K debt inquiries through paid media.
$100M+ Revenue Generated
Our campaigns have driven more than $100M in revenue for LIT firms.
Bad optimization decisions could be costing your firm millions in lost revenue
When the ad networks are given incomplete or delayed signals, they optimize for the wrong outcome. The result is fewer signed files and lower-value clients.
Lower CPL does not mean higher ROI
Optimizing for CPL will get you cheaper leads, but it fails to account for conversion rate or client value. A cheaper ad or traffic source can look more efficient while producing fewer signed files, less valuable clients, or both.
Conversion rate and CAC ignore client value
Optimizing for signed-file rate or CAC is better because it accounts for which leads become clients. But it still treats every signed file as equally valuable, giving the ad networks no reason to send higher-value leads with higher debt loads.
ROAS accounts for both, but arrives too late
Return on ad spend accounts for both conversion rate and client value, making it the best measure of ad performance. But by the time ROAS can be calculated, the ad networks have spent days, weeks or months making bad optimization decisions.
Maximize net return with Predictive Optimization
Leadworks predicts the future sales value of each lead in your pipeline and sends those values to the ad networks for optimization. This lets them seek out the highest-value, best-converting leads.
- 1Leadworks connects to your CRM and records status changes
- 2Learns the conversion probability at each stage of your pipeline
- 3Combines that with the lead attributes that drive client value
- 4Pushes projected sales values to the ad networks for optimization
You choose the CRM event to optimize for. Leadworks turns your historical pipeline data into a fast, value-based optimization signal.
Lead Status: Qualified
Lead A
Unsecured debt: $10K
Client value: $2,400
Projected Sale Value
$720
($2,400 × 30%)
Lead B
Unsecured debt: $100K
Client value: $7,200
$2,160
($7,200 × 30%)
Ad Networks
*30% is an example of the probability that a lead in this status will close. Leadworks calculates this value based on your historical pipeline data.
Shift your ad budget sooner and with more confidence
See projected revenue, ROAS and net return in real time across every source while leads are still in your pipeline. Get an early read on lead quality and reallocate budget to the strongest performers.
- View actual and projected revenue, ROAS and net return
- Spot and cut low performers early, before they consume your budget
- Shift advertising budget toward top performers to maximize your return
- Compare results across every source, including offline channels
Proven, high-converting forms hosted on your website
Run advertising under your firm's brand and send prospects to proven, customizable forms hosted on your website. Refined over 15 years and built to maximize conversion rates and lead quality.
- Collect up to 20 data points on each debtor for better qualification
- Give prospects an instant debt analysis with estimated savings
- Validate phone and email in real time before inquiries are submitted
- Prompt debtors to expect a call from your firm after they submit
- Use sophisticated fraud detection to screen out invalid inquiries
Review, approve and track every ad before it goes live
Centralize ad submissions, feedback and approvals across outside agencies and internal marketing teams. Maintain the oversight and advertising records needed for OSB compliance.
- Review and approve every creative before it's published
- Track comments, revisions, approvals and version history
- Apply your firm's advertising guidelines across every campaign
- Centralize creative across outside agencies and internal teams
Keep your marketing team or have Leadworks manage your advertising
Continue using your current agency or in-house team. Or put our proven ads, media buyers and 15 years of insolvency advertising experience to work for your firm.
Use Your Existing Team
- Keep your existing ad agency or in-house marketing team
- Connect Leadworks to your CRM and advertising accounts
- Maximize net return with predictive modeling and hosted forms
- Centralize ad review, approvals and compliance records
Have Us Run Your Advertising
- Leverage our 15 years of insolvency advertising experience
- Use our proven, compliant, high-performing ads from day one
- Get fully managed media buying and campaign optimization
- Run every campaign under your brand, directly to your website
Maximize net return from your advertising
Get more signed files and higher-value clients from the same spend. Use Leadworks with your existing agency or in-house team, or have us run your ad campaigns.Get more signed files and higher-value clients from the same spend. Use Leadworks with your existing agency or in-house team, or have us run your ad campaigns.